Hi, I’m Carolina

Social Media & Digital Marketing Expert

I help brands grow their social presence, influence, and sales through strategic content, influencer collaborations, and digital marketing. With experience in e-commerce, beauty, wellness, and lifestyle brands, I’ve worked on campaigns that increased engagement, built brand awareness, and converted followers into customers.

As the founder of The Club Marketing, I partner with businesses to create effective social strategies from developing affiliate programs and ambassador partnerships to managing content and crafting campaigns that resonate with the right audience.

Let’s build a brand that connects and converts. 🚀

“Ignoring online marketing is like opening a business but not telling anyone.
”
—

Core Expertises

  • Experienced in developing and implementing comprehensive social media strategies across platforms such as Instagram, TikTok, Facebook, Twitter, and Pinterest. Proficient in utilizing Facebook Business Suite and creating effective Facebook and Instagram Ads to maximize reach and engagement.

  • Skilled in leveraging email marketing platforms like Mailchimp to create and execute targeted email campaigns, driving customer acquisition, retention, and engagement.

  • Proven ability to successfully coordinate and promote events through integrated marketing campaigns, utilizing various channels to boost attendance and engagement.

  • Proficient in developing and executing end-to-end video marketing campaigns. Scripting, talent selection, and post-production to convey compelling brand narratives, and to enhance brand visibility and engagement.

  • Experienced in e-commerce marketing, driving sales and brand visibility through effective digital strategies and leveraging CRM systems for customer relationship management and sales support.

Blush

Social Media Specialist

Blush is one of the leading sexual wellness brands in the U.S., and during my time there, I helped build and expand their social media, ambassador, and influencer marketing strategies to increase engagement and sales.

  • Built and managed the Ambassador Program, collaborating with UGC creators to produce engaging content that boosted brand awareness and credibility.

  • Led the content strategy across multiple platforms, ensuring a consistent and compelling brand presence.

  • Oversaw product launches, from sending samples to influencers to coordinating unboxing videos and educational content.

  • Developed viral content strategies, leading to a sharp increase in social proof and product sales—one viral video alone resulted in 37 direct sales in a single month.

  • Worked closely with the sales team to align social efforts with business goals, ensuring content directly supported revenue growth.

Result: Increased organic reach, strengthened influencer partnerships, and helped establish Blush as a go-to brand for high-quality sexual wellness products.

Technology:

Social Media Management: Hootsuite, Meta Business Suite, Later

Content Creation & Editing: CapCut, Canva,

Influencer & Affiliate Marketing: Grin, Upfluence, Shopify Collabs, TikTok Creator Marketplace

  1. E-commerce & Website Management: Shopify, WordPress, Squarespace

    Analytics & Performance Tracking: Google Analytics, TikTok Analytics, Instagram Insights, Facebook Business Manager

Skills:

Social Media Strategy: Content planning, influencer programs, paid & organic growth

Content Creation: Video editing, brand storytelling, copywriting, Canva, CapCut, Adobe

E-commerce & Growth: Shopify optimization, UGC campaigns, SEO, affiliate marketing

Analytics & Optimization: Google Analytics, Instagram & TikTok Insights, KPI tracking

Project Management: Notion, Trello, Asana, team coordination, client communication

Liquid Ice

Marketing Manager
Liquid Ice Energy Drink is a premium energy beverage known for its bold flavors, vibrant branding, and performance-enhancing formula. With a strong presence in the market, Liquid Ice focuses on delivering high-energy experiences while maintaining a smooth taste and sleek aesthetic.

  • 77% Growth on Amazon.

  • 291% Growth on Walmart.com

  • External agencies management.

  • Manage all aspects of event promotion, trade show planning, booth coordination, supplier collaboration, and logistics to optimize brand visibility and operational efficiency.

  •  Script, talent selection, and post-production for video marketing and trade shows.

  • Product launches, promotions, and PR initiatives.

  • Managed travel arrangements for work trips, including hotel bookings, flights, dining and transportation for entire staff.

Technology:

Google Analytics, Facebook Ads,Microsoft 360 and Loomy.

Skills:

E-commerce growth, organizational skills, leadership, capability to manage complex arrangement for large groups, team management, budget Management, and Copywriting.

Sheer Science

Social Media Manager

  • Increased the reach per post 10x by implementing a new ambassador initiative.

  • Instagram account growth of 333.21%.

  • Help define influencers brand strategy and how it fits within the integrated communication brand plans.

  • Branding and content creation.

Technology:

Shopify, Hootsuit, Excel, Canva, Google Analytics, Facebook Ads and Microsoft 360.

Skills:

Social Media editorial calendar, Community management, Budget Management, Copywriting, and Influencer Marketing.

ByCarolBree

Founder

Coaching, Consultant, and Digital Course

  • InstAcademy program - online course and group mentoring -, graduated 40 + female entrepreneurs in 7 months.

  • Marketing and social media growth strategies for 50+ clients, assessing their organizational goals, educating them on customer engagement and reporting projects’ results.

  • Stay updated on new opportunities in paid and organic social media, successfully engaging 18k+ followers on Instagram.

  • Conducted 100+ live stream classes on Instagram and Youtube.

  • Lead a 6-member team on social planning and operations.

  • Paid and organic social media environments, and appropriately applied the expertise, reaching an audience of 18k + engaged followers on Instagram.

Technology:

Trello, Notion, Canva, Google suit, Facebook Ads and Mailchimp.

Skills:

Program management, Content creation, public speaking, audience engagement, marketing strategy development, team coordination, course creation, email marketing, and customer support.